HOWDY
I’m an industrial designer and product developer with over 15 years of experience working across outdoor, performance, consumer technology, and other technical product categories. My work spans hardgoods, softgoods, footwear, helmets, apparel, composites, electronics, and connected products, with experience taking products from early opportunity and concept development through engineering, manufacturing, and production.
My background in Industrial Design, Composite Manufacturing, and Textile Structures gives me a strong technical foundation, but my experience has grown well beyond traditional industrial design. I’ve worked in product management and development, helping define product direction, identify opportunities, build product lines, and balance user needs with business, technical, and manufacturing requirements. I enjoy working across those different parts of the process and understanding how the decisions made early in development ultimately affect the finished product. I’ve also developed a broad range of skills across both hardgoods and softgoods, including apparel and wearable product design. That includes materials, construction, patterning, CMF, CAD, prototyping, rendering, graphics, and product visualization. Being able to work across disciplines allows me to approach products as complete systems rather than isolated components.
I’m drawn to products where there is a real problem to solve and where design, engineering, materials, and manufacturing all have to work together. I like getting into the details, understanding the constraints, and finding ways to push the product further without losing sight of what makes it functional, manufacturable, and compelling.
Programs
Illustrator, Photoshop,
InDesign, After Effects, Light Room
Edge Animate.
3DS Max, Maya,
Solidworks, OnShape (cloud based),
PhotoView 360, Keyshot, sketch
3, Rinerocerous,
keynote, Sketchbook Pro, Windows
and Mac OS, HTML/CSS, Figma
Applied Skills
Industrial Design, Design thinking,
UX/UI, Experience Design, Graphic
design, Product design, Web
Design, Design management
/ team building, Product
development Brand identity,
2D/3D ideation and rendering,
Composites manufacturing/layup,
Rapid sketching, Prototyping/
advanced metal + plastic mold
making, Conceptual boards and
presentation, Fabric analysis
(woven, knit, non-woven), Textile
design, Composites testing and
analysis, technical garment
pattern making, textile testing
(ASTM/AATCC)
Education
Philadelphia University (2010 -14)
Industrial Design
Composite Manufacturing
Textile Materials
Rodeobird Creative - Director / Principal Design
Ketchum Idaho | June 2020 - Current
Founder and Creative Director of a premium design consultancy specializing in high-performance outdoor products, connected tness, and technical wearable robotics. Architected end-to-end product life cycles, bridging physical hardware innovations with digital ecosystem integration to deliver uni ed, future-proof product portfolios. Spearheaded advanced surfacing, CMFG, and comprehensive UI/UX strategies, scaling complex multi-device concepts into market-ready realities alongside international vendors.Managing cross-functional execution across mechanical engineering (ME) and electrical engineering (EE) groups to ensure design integrity from initial sketch to nal production.
DECKED - Industrial Design Leader
Ketchum Idaho | July 2025 - July 2026
Leading all industrial design efforts at DECKED, building and scaling the department within a fast-growing, engineering-led organization. Develop and implement the full industrial design process including research, AI workflows for industrial design, concept generation, visual language systems, prototyping workflows, and design-for-manufacturing (DFM) standards. Define scalable design strategies that align with brand, user, and business needs while supporting long-term product platform growth. Collaborate closely with engineering, marketing, operations, and sourcing to integrate design from early discovery through to production. Focus on building internal tools, leading with clarity, and positioning design as a core driver across DECKED’s truck accessories, tool storage, and outdoor hardgoods categories.
Carhartt - Product Manager (Packs, Automotive, Pet, Accessories)
SLC | March 2024 - July 2025
Product leadership for Carhartt's packs / bags, auto, pet and accessories. categories (500+ sku). Managing multi-million dollar product categories and major initiatives from concept to launch. Streamlining and developing new processes, leading industrial design efforts, collaborating with cross-functional teams, driving innovation, and fostering a culture of creativity and improvement. Monitoring market performance, developing data to create truly valuable products to consumer and company, cultivating relationships with suppliers, and providing leadership and mentorship to team members, creating industrial design style guides and greater brand Identity roadmaps for upcoming seasons
Black Diamond Equipment- Senior Industrial Designer
SLC | April 2021- March 2024
Leading all hard goods Industrial Design for the climbing category. Responsible for development of user research, user facing CAD surfacing, ID efforts from concept to manufacturing with additional responsibilities in leading all CMF and color execution across the hard goods product lines. Mentoring interns and junior designers across the entire Industrial Design department.
Peloton Interactive - Senior Industrial Designer
NYC | October 2020 - February 2022
Senior Industrial Designer on Peloton’s development and roll-out of 3rd generation of hardware focusing on the tread category. Developing a hand full of projects at a time, with multiple mechanical, electrical, machine learning engineers as well as product groups to identify points of development and opportunity. Pushing material and design while maintaining a focus on end user value and brand identity. Creating design concepts in both sketch + CAD that lead design direction and further develop the brand identity of Peloton Interactive.
Trek Bicycle - Senior Industrial Designer
Waterloo WI | June 2017 - November 2020
Senior Industrial designer responsible for form language and creating all products for the Bontrager helmet category. Developing all aspects of helmets including plastic parts, construction and shell ( EPS ) shape. Working with foreign vendors to deliver realistic product to one of the largest brands in the industry. Working closely with engineering groups as well as CFD and analysis groups to create products for some of the most demanding customers. Also worked on multiple blue sky projects that were out of my scope of work, assisting engineering groups with ID resource and pushing development of products that were conceptually complex but also proved a massive benefit to the end user / company.
Idea Evolver - Design Director / Experience designer
Philadelphia PA | June 2015 - May 2017
Created a design department that specialized in graphic design/web design and development within Idea Evolver LLC.I led teams encompassing sales, marketing, engineering and design in creating new and industry advancing web/app experiences while growing international client brand awareness and user following/base. Managed multiple projects at a time both internally and externally while communicating with clients and investors.
RodeoBird LLC - Founder / Designer
Philadelphia PA | May 2009 - June 2017
As the founder and designer of a small start up surfboard brand / manufacture. I was tasked with leading the design team to develop
product (hard and soft goods) for a start up surf brand. Responsible for creating/
maintaining brand identity while adding new product and expanding the company
brand awareness. Introduced new processes and manufactures that established
long lasting relationships and successfully created a self sustaining brand.
Iron Mountains LLC - Senior Industrial Designer
Morgantown PA | May 2012 - June 2015
Worked as a head designer in the Juvenile product industry. Collaborated with
experienced marketing and manufacturing teams to create new and innovative
products as well as marketing and advertising campaigns. As a head designer I was
tasked with all of the product design and translation into finished
product as well as held communications with domestic and foreign manufacturers.
Bike Rumor - Helmet Of The Year - Runner Up - 2023
Cycling Magazine - Best Value Helmet - 2023
Time Magazine - Top 100 inventions - 2020
Bicycling Magazine - Top 100 products - 2020
Red Dot international design award - Juvenile products - ( 2017 - 2018 - 2019 )
Red Dot International Design Award - Protection - ( 2020 )
10 + patents in the Juvenile, Cycling and medical fields for process and design advancement
Iron mountains Blue sky - 1st place ( 2001 )
Eileen Martison 86’ Grant - 1st place ( 2014 )
Design Philadelphia award - “Perch Seating” ( 2012 )
1st place - Philadelphia University “Sprint” design competition
Philadelphia University Varsity Rowing - Stroke seat varsity 4 ( 2012 - 2014 )
Featured work on NBC 10, NewsWorks.org, and Philadelphia business journal
Surfrider - Attended beach cleanups + community projects for beach protection and sustainability
Life Rolls On - Assisted disabled children to learn how to surf ( 2015 - 2016 )
MACC Fund - volunteered at local bike rides and raised money for childhood cancer (2017, 2018, 2019, 2020)