OVERVIEW
BRIEF
Graco is the house hold brand that everybody grew up with. Since their management shift in the early 2000's their market share has been dwindling due to users feeling their product lines have become stagnant. Graco turned to my team to develop a new product to put them back at the top. Then Snug-ride 35 was designed in 1996. Graco looked to continue the 'snug-ride' line with developing a new car seat base that threw out every conventional design in production today. The swing arm concept is now patented and in production, this one hand system is not only self adjusting by using a cantilever + mechanical advantage to snug the belt, but its one hand release makes it just as easy to remove from vehicles. My personal goal for this project was to create a product that was developed around the user. A product that threw out the rule book and got the industry thinking.
