OVERVIEW
BRIEF
Joie is a international child care company focusing on design and development of truly exceptional quality and products. Joie products are fun, but they're also award winning (multiple red dot awards spanning 5 years). Joie's user is a younger demographic with a sense for modern styling and an emphasis on usability. The project was defined as `to create a new product that will clinch the majority market share of Pack and Plays for joie in 2015'. We looked to create a modern product that placed a massive emphasis on quality materials and engineering to surpass expectations of the customer. A personal goal of mine was to not only advance the market, but stamp that this product will be the benchmark for the industry.
Streamlined & stylish
Ultra-compact sleep and play solution designed for small living spaces
Clever & complete
Changing unit lifts and stores into side compartment, and the deluxe parent organizer with storage keeps all the essentials within reach
Easy carry along & storage
Simple push button fold makes it quick and easy to pop up and down in seconds
