The Dannon Company make more than 200 different flavors, styles and sizes of cultured refrigerated dairy products to serve its retail and foodservice customers. Some say the industry leader, they strive to continue to provide quality goods and incredible service.
With the launch of Oikos 000, We were tasked to design a experience that showcased how Oikos was perceived. With the introduction of their new flavors we took advantage of the consumers perception of Oikos being light a treat to have every day.
When we started the project, we looked at the data surrounding the brand and tried to identify key hotspots that we could develop. While working we found that the Oikos Flavor sections were nonexistent. With the demand for flavors we created structure around the content and created a fully immersive experience that allows the user to develop an idea for what the brand is and how the brand provides its product.