OVERVIEW
PUBLIC SQUASH
The Public Squash Foundation is a non-profit devoted to the task of bringing the sport of Squash out to the masses. Developing courts as well as community efforts to develop a grass roots following for the sport allowing more access to grow the sport outside of stuck up country clubs. Care was given to create this new visual identity. That's where I came in. They called me to create a new brand system bringing a new voice tone with a purpose that really sets them apart and positions them well on their path of growth.
CREATING STRUCTURE
With the smartphone revolution taking over, it was clear that a mobile experience is necessary. To avoid losing primary features when downscaling from desktop to mobile, I adapted the screens through a responsive strategy splitting the blocks inside the column grid. It automatically restructured both our content and functionality.
