Vincent is an in house web application developed by Idea Evolver. The tool was developed to offer a lifestyle based product that allows non tech website owners as well as large portfolio fortune 500 companies to maintain a consistent search compliance standards with Google and other major search engines.
Care was given to create this new visual identity. That's where I came in. They called me to create a new brand system as well as update the brand UI ultimately bringing a new voice tone with a purpose that really sets them apart and positions them well on their path of growth. When we started this project, we looked to set out to create a brand that broke away from the sterile environment of a typical dashboard analytics tool. The challenges we found along the way were utilizing this new loud branding using hand drawn illustrations and dark UI without sacrificing readability or content structure.