Vincent

Your friendly tech 
compliance monkey
challenge

Client

Vincent is an in house web application developed by Idea Evolver. The tool was developed to offer a lifestyle based product that allows non tech website owners as well as large portfolio fortune 500 companies to maintain a consistent search compliance standards with Google and other major search engines.

Context

Care was given to create this new visual identity. That's where I came in. They called me to create a new brand system as well as update the brand UI ultimately bringing a new voice tone with a purpose that really sets them apart and positions them well on their path of growth. When we started this project, we looked to set out to create a brand that broke away from the sterile environment of a typical dashboard analytics tool. The challenges we found along the way were utilizing this new loud branding using hand drawn illustrations and dark UI without sacrificing readability or content structure.
Site Currently in development