Vincent can crawl over 10,000 pages in an hour - with all that data we had to manage content and present hierarchy for content.
OVERVIEW
BRIEF
Vincent is an in house web application developed by Idea Evolver. The tool was developed to offer a lifestyle based product that allows non tech website owners as well as large portfolio fortune 500 companies to maintain a consistent search compliance standards with Google and other major search engines. Care was given to create this new visual identity. That's where I came in. They called me to create a new brand system as well as update the brand UI ultimately bringing a new voice tone with a purpose that really sets them apart and positions them well on their path of growth. When we started this project, we looked to set out to create a brand that broke away from the sterile environment of a typical dashboard analytics tool. The challenges we found along the way were utilizing this new loud branding using hand drawn illustrations and dark UI without sacrificing readability or content structure.
streamlined
Fun for adults
The idea of gamification and a loud color pallet meant Vincent wasn't a run of the mill 'business app'. his character and story was built through the app and color pallet was uncommon within the space.
Driven by data
Working with retina scanners, multiple research methods and user pools. We were able to hone the UI of the product to create intuitive solutions for problems and help guide users throughout.
